Language: Quote Unquote

I was sitting in traffic this morning. I looked out the car window and saw a large banner for this west side establishment. Nekkid girlies, basically.

But what struck me was the liberal use of quotes. "Beautiful Entertainers" and "Unforgettable" and no quotal attribution! WHO said this?? If you put something in quotes, it's either because someone said it, OR, you're being ironic.

So, was it some dude who mumbled into his beer one night, "unforgettable", after his $20 lap dance was over, and the bartender heard it, and told it to the guy who does their marketing, and the guy was like, "That's it! We'll put it on a banner!"

Or, are they mocking themselves, and the quotes are more like a *wink wink* to passing patrons. Yeah right we're unforgettable. Surrrrrre they're beautiful.