Website: Endless.com

Here is an introduction to a website that does not need my promotion, and probably isn't something I'll go back to use. However, it made a GREAT first impression on me, and while we don't seem to have the chemistry for a long lasting relationship, I'm happy to set it up with friends who may feel more of a connection.

The site is called Endless.com -- and it's all about shoes.

Here are the stand-out moments which it (the site) and I shared:

1. It's got the friendliest interface I've encountered in a while. Like a firm handshake, you can tell right away that this site means business and plans on giving you it's full attention.

2. The prices it offers are terrific. Shoes that would normally cost you at least $100, will only cost you at least $80 on this site. And shipping is free. And returning is free.

3. You can select and sort and itemize your preferences. For example, if I only want to see pink knee-high boots in a size 10 with a medium width made by any brand that starts with the letter S for under $63 --- well, my wish is this web site's command. Like its name suggests, the opportunities for selectivity are Endless.

4. You can see possibly every angle of a shoe you are interested in. Some art major who likely spent thousands of dollars getting their BFA at a famous art school is now using their expertise to photograph each shoe's heel, insole, texture and toe width. And when you're done shifting through the angles, then place your cursor over the shoe, and look deep into it's seams with the suave zoom tool. Really people, this is interface at it's finest.

6. Don't like the shoe you just spent an hour dissecting simply because it's fun to do so? Then the site offers you alternative suggestions right away. "Not quite the right shade of pink? Why, here's another one you might like."

7. Don't spend hours looking at shoes that don't come in your size. Tell Endless to display only the 7's. Or the 7.5's. Don't get your hopes up for a shoe that isn't even available. But if you believe there is a chance you two are destined to meet, then save it in your "save it for later" bin, and sign up for an alert when that pretty little shoe is on the market again.

8. Can't afford it? Forward the shoe to your mom and say, "buy me."

9. Talk about the shoe! Yes, talk about the shoe with other people. Contribute to each shoe's discussion board.

10. Here's the kicker. The site lets you know that if you order the shoe by a particular hour that day, you are guaranteed to receive the shoe by the next day.

OK, that was 10 accolades for Endless.com
I'm sick of talking about it now.